LinkedIn rolls-out Trending Content list and score for Content marketing efforts of companies

LinkedIn is soon going to roll-out some new tools for enterprises in a hope to lure more users with their content on LinkedIn.

Foremost is a content marketing score which helps in measuring the effectiveness of the LinkedIn content shared by any business. This is calculated by first considering the total number of unique members on LinkedIn who involve with any company’s Company pages, Sponsored Updates, employee updates, LinkedIn Group and Influences posts. This number is then divided by the total audience count of active users on LinkedIn, which the company wishes to reach. In other words, this score helps in knowing what fraction of the target audiences have actually been reached.

Is this just a Klout score for LinkedIn? Well, there are both some similarities and dissimilarities in the same. But, there’s one thing that only companies are being scored and not individuals. Another advantage is that companies will get to see how they scored against their competitors, meanwhile the rankings are anonymized and the score for every company is kept private.

Tracking any company’s performance on a monthly basis, can help them in knowing how well they are engaging with audiences with time. This knowledge can help in getting empowered to upgrade the strategy to customize engagement within the set target.

Businesses will now have the ability to filter their score depending on the industry, region and more such scores. Also, LinkedIn will be presenting recommendations on how the achieved score can be enhanced.

This brings to the second announcement, where one aspect of content marketing focuses on understanding what to discuss; LinkedIn to help with this will be presenting a list of popular topics that can get businesses heard among their prospects. Identifying trending topics on social networks is not happening for the first time, but for LinkedIn this seems more of an offering for the businesses and markets rather than for consumers.

Citi, is among those few names which have success stories about content marketing on LinkedIn. The goal of such new tools is creating success stories and also to influence companies to get more involved in their content marketing practices on LinkedIn.

The author is an experienced Dell Tech Support Specialist who works at SupportMart. The company is a leading name in this scenario known to offer reliable Dell Laptop Support that can be availed anytime and any day with just one call at the Dell technical Support number 1 800 793 7521 toll free.